Assistant Director of Outreach, Marketing, and Engagement

Company: Lesley University
Location: Cambridge
Posted on: April 1, 2025

Job Description:

Assistant Director of Outreach, Marketing, and Engagement
The OpportunityLesley University seeks an Assistant Director of Outreach, Marketing, and Engagement (Assistant Director). This key role will oversee a combination of administrative, sales, and marketing functions to promote the mission and visibility of the Center for Reading Recovery and Literacy Collaborative (the Center) through marketing, communication, and outreach. The Center has been focused on a single mission for more than 30 years: to ensure that every child has the opportunity to live a literate life. Through innovative daily marketing and communication, this individual's primary responsibility is to attract a targeted audience of educators seeking to support their professional development in literacy education. The Assistant Director will develop marketing plans for the Center's website and social media, design and market annual events, maintain communications with new and existing clients to build relationships, and oversee negotiations with clients on contract specifications for professional development. The successful candidate will develop deep, job-embedded content-knowledge related to the Center's literacy offerings and be a vital partner in strategic planning for the future. Qualities and CapabilitiesThe successful candidate will have:

• Bachelor's degree (required), M.A. or M. Ed (preferred)
• Thorough understanding and experience with marketing, outreach, and customer service strategies and practices.
• Proficiency with office, graphic design, and event software, including Microsoft Office Suite, Outlook, and other tools including HubSpot, Canva, WordPress.
• Excellent interpersonal, oral, and written communication skills.
• Proven track record in designing and executing comprehensive marketing strategies for educational programs or services, with a strong focus on generating sales and driving engagement.
• Strong administrative skills with the ability to manage multiple projects simultaneously, follow university procedures, and meet required deadlines.Why LesleyLocated in the heart of Cambridge, Massachusetts, Lesley University is highly regarded for its graduate and undergraduate programs in the human arts of education, the arts, and applied social sciences. Lesley fosters a highly creative environment in which innovative ideas thrive, theory is integrated with practice and its 6,400 students and 90,000 alumni are empowered to improve and enrich communities.We offer a competitive benefits package that includes health, dental, life, and long-term disability insurance. In addition, we offer significant paid time off, a generous retirement plan, and tuition programs that enable employees and their dependents to expand their knowledge and skills.Lesley is committed to the ongoing pursuit of strategic diversity initiatives that help to position diversity, equity, and inclusion as fundamental to institutional and academic excellence at Lesley. In doing so, Lesley strives for a campus culture and community that fosters a true sense of belonging for all, provides opportunity for everyone to participate equally and fully in the Lesley experience, and helps to develop each individual's capacity to confidently and competently engage within and across difference. Given an evolving national context and the rapid change in the demographic profile of our country, the University has made a significant commitment to addressing and enhancing its campus climate and diversity capabilities as an institution.Expressing InterestA letter of interest, CV/resume, and a statement addressing past and/or potential contributions to diversity, equity, and inclusion through teaching, professional activity, and/or service must be included for full consideration.At Lesley University we strive for a supportive and equitable environment where people -- regardless of race, ethnicity, color, sex, physical ability, religion, national origin or ancestry, age, neurodiversity, sexual orientation, gender identity or expression, genetic information, veteran or military status, membership in uniformed services, and all other categories protected by applicable state and federal laws -- can participate equally and fully as their true selves in all aspects of university life. Accordingly, the University prohibits discrimination based on these protected categories in any education program or activity that it operates, including in admission and in employment. We are committed to diversity, equity, and inclusion throughout the fabric of our institution. Individuals may submit concerns or questions related to discrimination to the University's Director of Equal Opportunity. Please visit the Office of Equal Opportunity's webpage for the University's entire notice of nondiscrimination and for additional information.
  
  
  
  
  
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Keywords: Lesley University, Cambridge , Assistant Director of Outreach, Marketing, and Engagement, Executive , Cambridge, Massachusetts