Director of Marketing, Digital Products
Company: VirtualVocations
Location: Burlington
Posted on: April 17, 2025
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Job Description:
A company is looking for a Director of Marketing for Digital
Products.
Key Responsibilities
Develop and execute multi-channel marketing strategies to drive
healthcare professional and patient engagement
Lead product positioning, messaging, and branding while creating
marketing assets and campaigns
Analyze data to inform decision-making and optimize marketing
initiatives for performance
Required Qualifications
Bachelor's degree in marketing, business, healthcare, or a related
field; advanced degree preferred
Minimum of 5 years of marketing experience
Hands-on experience with direct-to-consumer marketing campaigns
Experience executing omnichannel campaigns with expertise in
digital media
Strong business acumen with the ability to build compelling
business cases
Keywords: VirtualVocations, Cambridge , Director of Marketing, Digital Products, Advertising , Burlington, Massachusetts
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