B2C Lifecycle Marketing Specialist
Company: VirtualVocations
Location: Hartford
Posted on: November 10, 2024
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Job Description:
A company is looking for a B2C Lifecycle Marketing Specialist
responsible for driving prospect and customer engagement across
their journey.
Key Responsibilities
Support lifecycle marketing initiatives and document strategies for
cross-functional alignment
Partner with Marketing Operations for execution and ensure accurate
audience segment data
Conduct email performance analysis and provide recommendations to
improve engagement and conversion
Required Qualifications and Education
Minimum of 3 years of related experience or 2+ years with an
advanced degree
Experience with email marketing best practices and regulations,
including CAN-SPAM and privacy laws
Ability to manage multiple projects in a fast-paced environment
Strong organizational and documentation skills
Desire to learn and support lifecycle marketing strategies
Keywords: VirtualVocations, Cambridge , B2C Lifecycle Marketing Specialist, Advertising , Hartford, Massachusetts
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